Studies and Statistics on Sound Design
Sound Identity and Brand Identity
90% of consumers remember a brand thanks to its sonic identity.
A Nielsen study revealed that a brand's sonic identity plays a crucial role in brand recall and emotional activation. (Source : Nielsen, 2020)
Impact of Sound in Video Games
Sound design can enhance the gaming experience by up to 70%.
A study from the University of California showed that players rate games with quality sound design more positively, reporting greater immersion. (Source : UC Berkeley, 2023)
Intro music for Video Content
70% of streaming platform users claim that sound affects their engagement.
A study conducted by the Pew Research Center highlighted that sound quality is a determining factor in viewer retention. (Source : Pew Research Center, 2023)
Effectiveness of Jingles
Jingles capture the consumer's attention 60% more effectively than silent ads.
Studies show that jingles make the advertising message more memorable and engaging. (Source : Journal of Advertising Research, 2021)
Audio design for Video Games
Video games with award-winning sound design generate 20% more sales.
An analysis of award-winning titles revealed that those receiving accolades for their sound design attract a larger number of buyers. (Source : Game Developers Conference, 2022)
Sound logo
Brands that use sound elements are perceived as more innovative.
A study on the effect of brand sound identities showed that those who incorporate sound branding are often perceived as more creative and appealing. (Source : Journal of Brand Management, 2021)
Sound design for Video Content
Videos with good intro music and quality background sound increase sharing on social media by 35%.
A Buzzsumo study revealed that quality sound design significantly influences users to share video content, reinforcing its importance in digital marketing. (Source : Buzzsumo, 2022)
The Power of the Jingle
More than 85% of consumers associate a jingle with the brand.
The impact of jingles is such that nearly 9 out of 10 consumers remember the product associated with a given jingle. (Source : YouGov, 2022)
